Thursday, January 7, 2010

Designer Profile: Viktor & Rolf

In an effort to immerse myself into all things sewing (and accumulate my 3 hours of sewing time a day) I've recently became intrigued with learning more about popular fashion designers. Maybe this stems from watching Valentino's "The Last Emperor" a few months ago (BTW: I soooooo loved that DVD). Even if you don't totally like a designer's designs, as a seamstress you appreciate the work that goes into them. So I've decided to take up doing occasional (maybe weekly or biweekly) Designer Profiles to get a better picture of what's being released into the World of Fashion to broaden my awareness of worldwide fashion. Besides what's going on out there influences the seasonal sewing patterns available to us.

A couple of day's ago I rented Viktor and Rolf's "Because We're Worth It" DVD from netflix. It was pretty interesting. Before seeing the DVD I'd never even heard of the two of them. Although the DVD was 4 or 5 years old it was pretty interesting to see them put their  line together and at the same time develop a perfume line. There's just so much work involved in the process.  Here's a little info about them and some pics from their current Spring 2010 line.

Viktor & Rolf (sorry, I really can't remember which is which)
A Few Facts (According to Wikipedia that is)
·         Viktor & Rolf is an Amsterdam-based Fashion house
·         Founded In 1993 by designers Viktor Horsting & Rolf Snoeren who met while studying fashion at the Arnhem Academy of Art and Design in the Netherlands.
·         Their work is considered “very conceptual & technically brilliant”. Characteristics of their clothes include exaggerated volumes and sculptural shapes, ribbons, bows, etc.
·         They showed their first Haute Couture collection in 1998.
·         Besides designing clothes for the Runway they also have a RTW line which you can check out here.  They also make men's clothes.
·         They also have several popular fragrances along with a luggage, fake eyelashes and shoe line.
·         One of their famous quotes “For us, fashion is an antidote to reality”.
 2010 Spring Line

(What a perplexing design. Interesting, eh?)

(I'm loving that bodice. I'll pass on the layered chiffon skirt with the cutout).

(What in the world?---that's alot of fluffed fabric. I'm trying to figure out how they did this.)

Aren't these outrageous!!! Designs like this will definitely insure a show that's definitely not boring. If you want to see more of their work please visit

Here are some of their perfume ads you might be familiar with. I have seen the Antidote ad before although I didn't even know about the designers. Out of curiosity I'll have to go smell them next time I'm in the mall.

Well Viktor & Rolf are pretty interesting. It's kinda neat to try (emphasizing the word "try") to wrap my mind around how they construct some of their designs. They've definitely provided me with some mental exercise in that department.'s cool to see what these guys are doing and actually be familiar with their design aesthetic.


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